Ruud van Eeten: 'Now it's Reeshof's turn!'

| Sanne Leenders

Where some can tell about sports, his pets or maybe even his dad's new boat, Ruud van Eeten can tell us all about his ambition: to make De Reeshof a piece of paradise on earth. 'Next year, 50,000 people will live in the Reeshof. It really is a part of Tilburg.' Together with a few other people, Ruud is on a committee to boost the culture there. The conclusion? Building a social culture centre with a fixed stage to improve the infrastructure of the Reeshof. Would you like to know what that paradise on earth looks like according to Ruud? Then read on. 
Photo's: Camiel Donders

Ruud is originally from the South Limburg town of Obbicht. That town was soon exchanged for Tilburg when Ruud went to study at the Conservatory in 1991. In the 28 years that Ruud has lived in Tilburg a lot has changed. He is happily married, father of three children and busy working as a director, board member, coach, strategist and conductor. The inner city of Tilburg has also undergone a major metamorphosis. According to Ruud, the only thing that has changed little or nothing is the Reeshof. 'The municipality of Tilburg started building the Reeshof in the 1980s. An enormous number of new houses have been built, but the entire infrastructure has remained in place. It's our time now.'

'Tilburg is where I could develop myself'.

'Ever since I was 7 years old, I've wanted to make music. In the church village where I lived, the harmony often passed by.' Ruud had to and would be one of them. 'When I started with the harmony it turned out that I had talent for this. For me it was then logical to go to the Conservatory in Tilburg. Because that harmony was respected, my parents were quite proud that I was going to do that. Tilburg is where I developed myself in music. After a few years I moved to Rotterdam for a short time with my girlfriend at the time. Rotterdam's mentality is quite similar to that of Tilburg: not bullshitting. Where Rotterdam has rebuilt the city quite a bit, Tilburg does the same. When I came here it was quite a raw city. Still, I love Tilburg more than Rotterdam, it's more relaxed here: Brabant atmosphere.'

A visionary city with fertile land'.

Ruud has an outspoken line-up of terms that perfectly encompass our city: a festival city, a city of creators, enterprising, fruitful, visionary, decisive and with an enormous vitality by all students. Longer said, that's what it is:

'Tilburg is a city where there is room for initiative; we are open to new things without the old being squeezed out as a result. There is a healthy breeding ground for things to flourish and grow. We master the mentality of just doing it. We dare to look ahead and we dare to innovate. This is reflected in areas such as the Piushaven and the Spoorzone, but also in the establishment of a maker's fund, the courage to recalibrate your cultural vision and the clustering of the arts: now there is a fantastic university complex. The concert and theatre halls together are a unique combination. Take Eindhoven for comparison. There it is completely separate from each other. We are a visionary city with fertile land. Makers thrive here and there is plenty of talent and potential. That's certainly something we can be proud of in Tilburg.'

"If this was a sleepy town, I wouldn't have stayed here'

The number of students means that a certain amount of vitality remains in the city. I think that's important too. A city like Breda has a lot of students, but lacks the vitality. Many people leave Den Bosch to live in Tilburg. The city is not attractive enough because there is no urge to innovate. There is one in Tilburg.

Reeshof more in the spotlight 

Ruud is an active committee member at Reeshof Cultuurt. There they fight for more recognition for the Reeshof from the city centre. 'We want a permanent platform within the Reeshof to promote social cohesion. My children live there, but there's nothing to do for them. I regret that people come home from work and close the door behind them.' Still, there is certainly an appetite for being together. Ruud says: 'Last weeks there were 4 music concerts. Thousands of people came to see them every evening! We shouldn't want to build a city on itself, but seek a collaboration with what already exists. The companies in the city centre already want to participate, think of De Nieuwe Vorst, Theaters Tilburg and PaRaDoX. Now it's time to take steps. We are doing this together: all kinds of institutions, the municipality and the local people from the Reeshof. That is the strength of the whole plan.'

Paradise on earth 

Ruud is not really critical of Tilburg, but of course no one is ever 100% satisfied. 'For 40 years the Reeshof has been a real omission in the municipality's policy, while the rest of the city is being tackled really well. There are many more people living in the city than just in the city centre. It's on the retina now, the denial phase is over, now we have to take steps together.' What do you get? A piece of paradise on earth. 'When you feel value under your feet, you are happy where you are. That is my ambition for the Reeshof.'

Unfiltered opinion of the people of Tilburg

Within this section we give creative Tilburgers a stage. A Ticket to... the expression of their unfiltered opinion about the city. Are you curious who also has something to say about Tilburg other than Ruud van Eeten? Then you should definitely read these interviews: