The Always On Club

On Monday evening 7 September the first meeting of the Altijd Aan Club will start in Theater De Nieuwe Vorst: a rehabilitation club for people from the (a)social internet.

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The 'social media AA club' is an initiative of writer, entrepreneur and internet user Robin Berkelmans, who left the social internet on his own last year. She remarked that many people 'would like to quit social media' but think they can't because of friendships or work. "I felt I had to be living proof of the criticism I expressed on various social media platforms. Nobody should have to feel dependent on things that make them unhappy". The fact that excessive internet and screen usage affects how we feel and behave is nothing new. What is new, however, is that more and more parties are commenting on it. Also in the mainstream media.

Well-known influencers take a …

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The 'social media AA club' is an initiative of writer, entrepreneur and internet user Robin Berkelmans, who left the social internet on his own last year. She remarked that many people 'would like to quit social media' but think they can't because of friendships or work. "I felt I had to be living proof of the criticism I expressed on various social media platforms. Nobody should have to feel dependent on things that make them unhappy". The fact that excessive internet and screen usage affects how we feel and behave is nothing new. What is new, however, is that more and more parties are commenting on it. Also in the mainstream media.

Well-known influencers take a 'break', self-proclaimed 'social media addicts' undergo a 'digital detox'. Robin reacts: "This is often announced so magnificently that it seems more of a stunt than a well-considered, structural choice. At the same time, the attention it gets also illustrates its difficulty. That difficulty does not lie in knowing that it is not good for you. - The internet also has many good sides. - The difficulty lies in the fear of losing 'something', an opportunity, or someone, a friend, a valuable contact". About her own experience as an ex-social media user Robin says: "As soon as you decide to take the step to delete your account or app you feel alone. As if it's your fault that you can't keep up". Hence the Always On Club. Where fellow-sufferers can find each other even without a social media platform. "We are all looking for new ways to deal with the internet and social media. There is no ready-made answer. We are in need of help and we are experienced experts. So am I."

The Always On Club

In this offline group app you log out together #. Together we will talk about the effect of (social) media on ourselves and on the world, get to work with the consequences and train our mindset to get away from it#.

The Altijd Aan Club will meet at Theater De Nieuwe Vorst on Monday, September 7, September 21, October 5, October 19, November 2 and November 16. Each session starts from a different theme and can be attended separately. 

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